AD196 Hybrid Backpack – adidas | Premium Branded Business & Golf Backpack

Premium adidas Backpack for Business, Golf, Travel and Team Use

The adidas AD196 Hybrid Backpack is a premium multi-purpose backpack designed for people who need to carry work, golf and everyday essentials in one practical, professional bag.

Made from 100% recycled polyester plain weave, the AD196 combines the recognisable adidas design with useful organisation, comfortable padded straps and dedicated space for a laptop. A front zip pocket and slip-in side pockets keep frequently used items accessible, while the top and side carry handles give you multiple ways to carry the bag.

Originally designed with golfers in mind, its versatile layout makes it equally useful for business travel, corporate teams, golf clubs, events, hospitality, leisure businesses and branded team equipment.

For businesses looking to create premium branded accessories rather than another generic promotional bag, the AD196 offers a much stronger combination of brand recognition, practical functionality and everyday usability.

Why Choose the adidas AD196 Hybrid Backpack?

A Premium Alternative to Generic Promotional Bags

A backpack is something your customers, employees or members may use every day.

That makes the choice of bag more important than it might initially appear. A cheap promotional backpack can quickly become something that gets left in a cupboard, whereas a recognised adidas product has genuine everyday appeal.

The AD196 gives your branding a premium platform while providing a bag people are likely to continue using long after the initial event or campaign.

Designed for More Than Just Golf

Although the AD196 was developed as a golf backpack, its practical design makes it much more versatile.

The combination of a laptop sleeve, multiple pockets, padded shoulder straps and carry handles means it can work equally well as a business backpack, team backpack, travel bag or corporate gift.

That gives businesses considerably more flexibility when deciding how to use branded backpacks.

Made from Recycled Polyester

The AD196 is made from 100% recycled polyester plain weave.

For businesses looking to make more considered choices when purchasing branded merchandise or team equipment, recycled polyester provides a useful alternative to conventional virgin polyester.

It is a genuine product characteristic rather than simply a generic sustainability claim.

Dedicated Laptop Storage

The integrated laptop sleeve makes the AD196 particularly relevant to modern business use.

Employees can use the same backpack for commuting, meetings, travel and day-to-day work rather than needing a separate laptop bag.

That makes it a particularly useful option for businesses supplying branded equipment to mobile or hybrid teams.

Comfortable for Everyday Carrying

The backpack features padded adjustable shoulder straps and a chest strap, helping distribute the load more comfortably when the bag is being carried for longer periods.

The additional top and side carry handles also give the wearer alternative carrying options.

Practical Storage Without Overcomplication

The AD196 keeps its organisation relatively straightforward.

A front zipped pocket provides secure access to smaller items, while the slip-in side pockets are useful for items that need to remain accessible. The main compartment provides the space for larger everyday equipment.

The result is a bag that is practical without becoming unnecessarily complicated.

adidas Gives Your Branding More Visibility

For businesses, one of the biggest advantages of choosing the AD196 is the product itself.

Rather than putting a company logo onto an anonymous promotional backpack, you're branding a recognisable adidas product that already has strong consumer awareness.

That makes it particularly suitable for premium corporate gifts, golf events, sponsorships, team equipment and customer-facing merchandise.

Ideal For

The adidas AD196 Hybrid Backpack is particularly suitable for:

• Corporate teams

• Business travel

• Hybrid and mobile workers

• Golf clubs and golf societies

• Golf events and tournaments

• Corporate golf days

• Sports clubs

• Hospitality businesses

• Events and promotions

• Corporate gifting

• Sponsorship programmes

• Sales teams

• Conferences and exhibitions

• Universities and organisations

• Leisure businesses

• Premium branded merchandise

It is especially useful where the goal is to provide branded equipment that people will genuinely continue using.

The Result

With the adidas AD196 Hybrid Backpack, your team or customers get:

• Recognisable adidas branding

• 100% recycled polyester construction

• Dedicated laptop sleeve

• Padded adjustable shoulder straps

• Chest strap

• Front zipped pocket

• Slip-in side pockets

• Top carry handle

• Side carry handle

• Versatile everyday design

• Suitable for golf, business and travel

• One-size design

• Grey Five colour

• Excellent platform for professional branding

Free UK Mainland Delivery on Orders Over £100 ex VAT

Order over £100 ex VAT and your UK mainland delivery is free.

Ordering branded backpacks for a team, event or corporate programme? We can help you choose the right bag and branding method for how it will actually be used.

Key Features

Current supporting product information confirms the 100% recycled polyester construction, dimensions, laptop sleeve, padded straps, chest strap and carry handles.

Frequently Asked Questions

Is the adidas AD196 a golf backpack?

Yes. The AD196 was designed as a multi-purpose day pack for golfers, with sufficient organisation for golf equipment and everyday belongings. However, its laptop storage and practical carrying options also make it suitable for business, travel and team use.

Is the AD196 made from recycled material?

Yes. The backpack is made from 100% recycled polyester plain weave.

Does the AD196 have a laptop compartment?

Yes. It includes a dedicated laptop sleeve, making it suitable for commuting, business travel and everyday professional use.

Is the AD196 suitable as a business backpack?

Yes. The laptop sleeve, padded shoulder straps, chest strap and multiple storage areas make it a practical option for employees, sales teams, mobile workers and business travellers.

Is the adidas AD196 suitable for corporate gifts?

Yes. Its adidas branding, practical design and recycled polyester construction make it particularly well suited to premium corporate gifting, golf days, sponsorships, conferences and customer programmes.

Can the AD196 be branded with a company logo?

Yes. The backpack can be professionally customised with your company branding.

For the cleanest premium result, we would recommend discussing the logo position and decoration method before production, particularly because backpack panels, seams and pockets can affect the most suitable branding area.

Is embroidery suitable for the AD196?

Yes. Professional embroidery can create a premium, durable finish, particularly for a relatively simple company logo.

However, the best decoration method depends on the size and complexity of your artwork and the exact position required.

Can the AD196 be printed?

Yes. Print can be a useful option where the artwork is larger, more detailed or contains gradients.

We can advise on the most appropriate decoration method before production.

What size is the AD196?

The backpack measures approximately 52 × 29.85 × 14cm and is supplied in one size.

What colour is the AD196?

The current product is listed in Grey Five.

Is the AD196 waterproof?

It should not be described as waterproof.

The product information identifies the recycled polyester construction but does not specify a waterproof rating or waterproof membrane. If your team requires genuine weather protection, we would recommend choosing a backpack specifically designed for waterproof performance.

How should the AD196 be cleaned?

The current product information recommends sponge cleaning only.

Is the AD196 suitable for everyday commuting?

Yes. The laptop sleeve, padded adjustable shoulder straps and practical pocket arrangement make it suitable for commuting and everyday business use.

What makes the AD196 different from a standard promotional backpack?

The biggest difference is that the AD196 is a recognisable adidas product rather than a generic promotional backpack.

That gives your branding a more premium foundation and increases the likelihood that employees, customers or event participants will continue using the bag after the initial campaign.

Can I buy the AD196 without branding?

Yes. The product is available to order plain or branded, depending on your requirements.

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Long-tail / semantic keywords:

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Fabric: 100% recycled polyester plain weave.

Colour:

Specification: Tee up for an adventure in this men's golf backpack. Durable construction ensures that your clubs and other equipment stay safe and secure, while a range of organisational pockets help you stay organised on the go. The comfortable straps keep everything in place, making it the ideal companion for an exciting golf outing. Weight is .

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