Branding Placement
Logo Placement Guide for Branded Workwear
At ColorCoded Workwear, we want your branded garments to look their absolute best.
To help you select the right logo positions, we’ve created this visual guide showing all standard branding locations - exactly as worn by the wearer.
“As worn” means left and right are described from the wearer’s perspective - so the left chest (wearer’s left) appears on the right-hand side when viewing the front of the garment."
Front Branding Placements
Left Chest (as worn)
Label: Left chest (wearer’s left)
Description: Small, standard logo positioned over the left breast (the heart side).
Typical size: Up to approximately 10 cm wide for embroidery.
Guideline: Centre point roughly 7–9 cm down from the shoulder seam’s high point and 7–9 cm from the centre front placket (adjust slightly for garment size).
This is the most popular and professional logo location for business uniforms.
Right Chest (as worn)
Label: Right chest (wearer’s right)
Description: Mirrored position of the left chest; often used for names, job titles, or partner logos.
Sizing: Same as left chest, with matching vertical alignment for a balanced appearance.
Left Sleeve (as worn)
Label: Left sleeve (wearer’s left)
Description: Positioned on the outer sleeve panel, ideal for flags, certifications, or secondary logos.
Typical size: 6–8 cm wide.
Guideline: Centre vertically between the shoulder seam and sleeve hem, or approximately 4–6 cm above the hem.
Right Sleeve (as worn)
Label: Right sleeve (wearer’s right)
Description: Same placement guidance as the left sleeve; often used for sponsor marks, event branding, or supporting text.
Front Centre - Large (as worn)
Label: Centre - large (front)
Description: A bold, statement logo placed centrally across the chest.
Typical size: 20–30 cm wide (depending on garment size and design).
Guideline: Logo sits across the mid-chest area for clear, high-impact branding.
Front Centre - Small (as worn)
Label: Centre - small (front)
Description: A smaller, centred chest logo, ideal for casualwear or minimalist branding.
Guideline: Top edge of logo is typically 8–12 cm below the collar, depending on garment size.
For polos with buttons or zips, avoid placing centre logos too close to the placket, keep the design centred between seams or offset to ensure clear visibility.
Aprons
Chest area (above pocket): Standard logo position.
We recommend keeping logos within a flat, unobstructed area.
Aprons
Lower pocket area: Optional, though may distort when apron is worn.
We recommend keeping logos within a flat, unobstructed area.
Back Branding Placements
Nape / Back of Neck
Label: Nape / back of neck
Description: A subtle logo or tagline placed just below the collar seam.
Typical size: 5–8 cm wide.
Guideline: Top edge sits approximately 0.5–1 cm below the collar seam.
Back Centre - Upper (small)
Label: Back centre - upper (small)
Description: A small, centred logo or company name below the nape area.
Typical size: 8–12 cm wide.
Guideline: Sits about 6–10 cm below the collar seam.
Back Centre - Large
Label: Back centre - large
Description: A large back print or embroidery, perfect for high visibility or team identification.
Typical size: 20–35 cm wide (larger for jackets or hi-vis).
Guideline: Vertically centred between neckline and hem, or slightly higher for an upper-back focus.
Back Top Left (as worn)
Label: Back top left (wearer’s left)
Description: Small or medium logo positioned on the top-left of the wearer’s back (viewer’s right).
Ideal for secondary branding, sponsors, or promotional marks.
Back Top Right (as worn)
Label: Back top right (wearer’s right)
Description: Mirrored top-right position (viewer’s left), often used for matching partner logos or balance.
Back Lower Left (as worn)
Label: Back lower left (wearer’s left)
Description: Small logo or text above the hem, often used for safety identifiers, web addresses, or batch codes.
Guideline: Keep clear of side seams for stable embroidery placement.
Back Lower Right (as worn)
Label: Back lower right (wearer’s right)
Description: Mirrored low-right position. Ideal for additional small marks or balanced layout with a lower-left logo.
Hat Branding Placements
Front Centre (as worn)
Label text: Front centre
Description: The most popular and professional logo position — centred above the peak on caps or front middle panel on beanies.
Typical sizing: Caps: up to 10 cm wide × 5 cm high (embroidered only).
Beanies: 8–10 cm wide (allow for knit stretch, embroidered only).
Guideline: Positioned just above the cap visor seam, or centred on the front cuff of a beanie.
Left Side (as worn)
Label text: Left side (wearer’s left)
Description: Logo or text placed on the left-hand panel or side of the cap (as worn). Great for secondary branding, initials, or small designs.
Typical sizing: 6–8 cm wide.
Guideline: Centrally placed on the side panel, between crown seams or slightly above the ear line.
Right Side (as worn)
Label text: Right side (wearer’s right)
Description: Mirrored version of left side placement - ideal for partner logos or text.
Typical sizing: 6–8 cm wide.
Guideline: Centrally aligned on the opposite panel, maintaining consistent height and size with the left side logo.
Back Centre
Label text: Back centre
Description: Logo or text positioned at the rear of the cap or beanie, typically above the adjustment strap or seam.
Typical sizing: 6–9 cm wide (for embroidery) or 8–10 cm for printed text.
Guideline: Centered between back seams or adjustment clips for symmetry.
Back Left / Back Right (as worn)
(optional for structured caps)
Label text: Back left / back right
Description: Small subtle marks, e.g. initials or website URL, placed on the lower rear panels.
Typical sizing: Up to 5 cm wide.
Guideline: Keep logos clear of any adjustment strap or mesh section.
Back Left / Back Right (as worn)
(optional for structured caps)
Label text: Back left / back right
Description: Small subtle marks, e.g. initials or website URL, placed on the lower rear panels.
Typical sizing: Up to 5 cm wide.
Guideline: Keep logos clear of any adjustment strap or mesh section.
Cuff Front (Beanies Only)
Label text: Front cuff (as worn)
Description: Logo embroidered or patched on the folded cuff, centred above the forehead.
Typical sizing: Up to 9 cm wide.
Guideline: Position slightly above the cuff edge to maintain visibility when worn.
Off-Centre (Beanies Only)
Label text: Off-centre (as worn)
Description: Modern alternative for small icon logos or woven badges - placed slightly left or right of the centre seam.
Typical sizing: 5–7 cm wide.
Guideline: Maintain 3–4 cm offset from the centre line.
Important Notes & Disclaimer
To ensure the best results:
Logo positioning will be applied as close as possible to your chosen location within garment and embroidery constraints.
Seams, zips, and pockets may slightly alter the final placement.
If unsure which position is best, please contact our design team before approving your proof — we’ll be happy to advise.
Once proofs are approved, ColorCoded cannot accept responsibility for logo placements chosen by the customer.
